A fortnightly letter from Saielle DaSilva
Most teams don't lack talent or tools. They lack intention.
Intentionaut is a letter for leaders in product, design and data: how to set direction your teams can act on, keep understanding shared as you grow, and realign when things quietly drift.
I've spent 15+ years on both sides of the bridge between the people who build and the boards who fund: production AI taken from a handful of experiments to millions of customers at Sainsbury's, some of the earliest LLM products in European recruitment at StepStone, and Cazoo's founding team through hyper-growth to a $7B IPO. The technology keeps changing. The hard part never does.
Every other Wednesday, you'll get:
Diagnostics you can run with your team this week, starting with why "we're aligned" often means nobody disagreed out loud
Ways to spot when activity has lost its connection to purpose, and how to fix it without a reorg
Lessons from real deployments: what worked, what failed quietly, and why
Five to fifteen minutes per issue. No hype, no model-launch fever. If it doesn't change a decision you make, it doesn't make the cut.
P.S. Subscribers will see early thinking from my book in progress with Matt LeMay.
